What it is, instead, is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will. The system has allowed colourists to do work that they'd only ever dreamed of before. We at Beyond the Fringe have achieved some amazing results with Olaplex.